One of the crown jewels of Manhattan, the grand dame of New York City, is turning 100. We are talking, of course, about Grand Central Terminal. A century ago, on February 2, 1913 – after a decade of construction – the building that would revolutionize commuter train travel opened its doors.

There isn’t anything to say that hasn’t been said before about the building’s grandiose and tumultuous history. So, we offer something else to commemorate one of the most amazing buildings in the city: a 360 look at Grand Central. Part of a larger project photographing iconic landmarks in glorious 360 degrees, we teamed up with Shots 360 and photographer Thomas Erh, the man behind the lens of interactive 360ยบ panoramic photography, to document some of our favorite Old New York places.


Enjoy!

11.17.2011

Central Filing at BBDO NY

Recently I Love Old NY had the chance to take an exclusive tour of the legendary bar at BBDO, the ad agency. Guided by creative director Danilo Boer, we visited Central Filling, which has been in operation since “the old days” – it even served as inspiration for Mad Men. We had the pleasure of meeting Joe, the man behind the bar for the past 20 years. Joe, with his mustache, red vest and black bowtie looks exactly the part of the classic bartender – so much so that throughout the offices of the agency we caught glimpses of sketches and projects that were perhaps inspired by his persona. 

When the agency relocated from Madison Avenue to their current offices on 6th Ave, the original bar was taken apart, moved and reassembled at its new home. Comprised of old filing cabinets that don’t open and drawers with labels that spike the curiosity of the patrons, Central Filling is a membership club for all agency employees ranging from mail room staff to the executive team. It is also a popular place - when we visited at 7 pm on a Wednesday, the bar was full and the offices were empty. 
The Central Filling serves mostly products that represent the agency’s clientele, such as Pepsi, Guinness and Red Stripe. Beverages are paid for with tickets ranging in price form $1.25 to $2.50, prices that certainly contribute to the allure of yesteryear of the place. 

To the left corner of the bar, is a small plaque that reads “Reserved for Alphonse Normandia,” BBDO’s legendary art director and also one of its longest-serving employees, hired in 1944. 

















As we were leaving, we saw this apparatus in the hallway. It’s an upright Moviola, used for editing film, back in the days before videotape. Not sure what they plan on doing with it, but nice to see it will be kept around.