Recently I Love Old NY had the chance to take an exclusive tour of the legendary bar at BBDO, the ad agency. Guided by creative director Danilo Boer, we visited Central Filling, which has been in operation since “the old days” – it even served as inspiration for Mad Men. We had the pleasure of meeting Joe, the man behind the bar for the past 20 years. Joe, with his mustache, red vest and black bowtie looks exactly the part of the classic bartender – so much so that throughout the offices of the agency we caught glimpses of sketches and projects that were perhaps inspired by his persona.
|To the left corner of the bar, is a small plaque that reads “Reserved for Alphonse Normandia,” BBDO’s legendary art director and also one of its longest-serving employees, hired in 1944.|
As we were leaving, we saw this apparatus in the hallway. It’s an upright Moviola, used for editing film, back in the days before videotape. Not sure what they plan on doing with it, but nice to see it will be kept around.